PerpetualPlanet

PerpetualPlanet promotes practices that respect and enhance the health of the planet and its inhabitants. After 6 billion years of evolution, life faces mortal challenges within the next 2 to 3 human generations.  The only promising engine for such change is free enterprise that seeks profit - economic, social and environmental.  This site will educate about the issues at hand and describe successful reinventions that have already occurred at places like McDonalds, HP and Nike as well as at thousands of small companies. It will give you the knowledge you need to let your organization succeed too. We hope to show you how to do well by doing good.